Your Menu, Now With Our Expert Insights
Many convenience and QSR brands find themselves at a crossroads somewhere between innovation and consumer preferences. The challenge often isn’t just crafting an exciting menu —it's ensuring your creations resonate with your target consumer. That’s where many encounter the gap: a deep understanding of sensory science and consumer product insights.
At Taste Strategy, we’ve identified this pain point and made it our mission to fill it. We understand that it's not enough to follow trends blindly or to guess at what might captivate your diners. Instead, success lies in combining food and beverage innovation with sensory science and consumer behavior— the WHY behind consumer choices and preferences.
The Missing Ingredient? Hint: it's not the food.
At Taste Strategy, we translate complex sensory science and consumer insights into actionable, creative strategies that transform your foodservice offerings.
We're committed to uncovering and enhancing the essence of your brand, the one you envisioned when you first got started.
Our approach ensures your menu not only meets but exceeds consumer expectations, setting you apart from your competitors
With Taste Strategy, you're not just adapting, you're setting the trend.
Our story began with a vision: to make sensory and consumer product research not just accessible but integral to the foodservice industry.
Fueled by a passion for sensory science and driven by the needs of a dynamic market where objective insights were critical, we embarked on a mission. Our founder saw the potential for transformative change. She saw that foodservice professionals, could benefit from data driven product research.
Taste Strategy was born to fill this gap.
We All Love to Eat, But Only Some People Love Data
I'm Rachel, the friendly face behind Taste Strategy. My journey into the wonderful world of Sensory Science kicked off at Pennsylvania State University where I earned my Master's in Food Science and found my calling. This passion for understanding how we all experience products started early, thanks to my dad, and grew with the help of some amazing mentors and friends along the way.
I've spent over ten years getting my hands dirty (sometimes literally!) in sensory roles across Consumer Packaged Goods and the foodservice world, including seven years on the Wawa, Inc. Product Innovation Team. Why? Because I'm absolutely fascinated by the magic that happens when people meet products. At Taste Strategy, this fascination turns into our mission: to use sensory science to make products that not only spark joy but also make a splash in the market.
Here's the scoop: We're all about digging into the sensory secrets that make your products unforgettable. Whether it's tweaking a classic or dreaming up something brand new, we focus on the tiny details that mean a lot to your customers. The journey of sensory discovery is a path with no end, and honestly, that's what makes every day exciting for me. I'm here to share this adventure with you, helping your products shine and your brand to truly connect with people in meaningful ways.
So, let's roll up our sleeves and get into the nitty-gritty of what makes your products tick. With the perfect blend of science, creativity, and a lot of passion, we'll ensure your offerings aren't just consumed, but cherished.
Can't wait to get started!
Cheers,
Rachel
A Note From Our Founder
Hi there!
Here’s how Taste Strategy helps you use consumer data to make smarter, more confident product decisions.
We decode taste so you don't have to guess.
Long- or short-term sensory consulting to keep consumer insights driving your decisions.
consulting & strategy
Objective data to guide vendor choice, reformulations, and cost-saving projects.
sensory & consumer testing
Get clear on what’s holding your products back with targeted sensory research that turns uncertainty into confident decisions.
trouble-shooting
WE PROUDLY SUPPORT SOME OF THE LARGEST CONVENIENCE RETAILERS and suppliers in the nation
We would be happy to help you too!
culinary professionals
Sensory & Convenience Consultants
Foodservice and equipment Suppliers
quick-service restaurants
convenience retailers small and large
and more!
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