Investing in our services enhances appeal, boosts profitability, and protects your brand. Tailored for maximum return, we prioritize long-term success over immediate expenses
Cost?
Why Wait to Innovate?
We understand that the investment in consultation for your product development is daunting.
You may worry about the cost, the time, or whether these services are a fit for your business. But here's the reality: the foodservice industry doesn't pause. Consumer preferences evolve, competition intensifies, and innovation becomes not just an advantage but a necessity.
Trends evolve quickly, let us ensure you don't fall behind. Our strategies are efficient, fitting seamlessly into your schedule and maintaining operational efficiency.
Time?
Our scalable, customizable services will meet your needs. We empower every foodservice business with deep consumer product insights and effective development strategies.
Fit?
Leverage insights from a formally trained sensory scientist with a track record of success. Our deep understanding of flavor, texture, and aroma transforms your menu, making every item a testament to culinary excellence.
Expert-Led Sensory Science
Why Taste Strategy Stands Out
Stay ahead of the curve in the fast-paced Quick-Service Restaurant (QSR) and Convenience sectors. Our strategies are built on current trends and consumer behavior, offering you a competitive edge through innovation and adaptability.
Dynamic Industry Insights
We are a chef's and product developer's best friend. We support your concept development with product and consumer testing strategies. We can help ensure your products are tailored to your brand and taste delicious, driving perfect product-concept fit with your vision and customer base.
Customized Product Development Support
Price available upon consultation
- Comprehensive Process Integration Consulting
- Customized Strategy Development
- Ongoing Support and Advisement
NAVIGATING COMPLEXITY WITH TAILORED STRATEGIES
Consulting & Strategic Advising
- Custom Training Programs Tailored to Your Needs
- Access to Cutting-Edge Sensory Evaluation Tools
- Resource Packs for Ongoing Learning
Skill Enhancement and Innovation Tools Program
Price available upon consultation
Empowering Your Team with Advanced Skills and Cutting-Edge Resources
Price available upon consultation
- Menu and Product Development Consultation
- Competitor Analysis and Trend Tracking
- Sensory and Consumer Preference Alignment
- Menu Optimization for Taste and Profitability
Crafting Consumer-Focused Food and Beverage Innovations
Product Development Guidance
- Cutting-edge consumer product insights drive your food and beverage development.
- Tailored training enhances your team's proficiency in sensory evaluation.
- Strategic advising positions your brand at the forefront of industry trends.
- Your menu consistently aligns with evolving consumer preferences.
- Optimized menu price points without sacrificing taste or quality.
And as you embrace these changes, you'll let go of uncertainties about your menu's appeal, the guesswork in product development, and the worry of falling behind in this fast-paced industry.
By saying yes to our expertise, you're creating a future for your business with:
We officially kick off the project once the proposal is accepted and the paperwork is in order. This marks the beginning of our partnership and your journey towards enhanced sensory experiences and product success.
Project Kick-Off
Your Path to Culinary Innovation
Start by filling out our website inquiry form, which includes a few questions to help us dive deep. This initial step lets us get a snapshot of your business and challenges.
Step 4
Make an Inquiry
Step 1
Based on our initial consultation, we'll craft a customized proposal tailored to your business's unique requirements. This proposal may include a contract and an NDA (Non-Disclosure Agreement) to ensure confidentiality and trust from the outset.
Receive Your Customized Proposal
Step 3
After reviewing your inquiry, we'll schedule an initial virtual consultation. This session includes a comprehensive needs assessment to understand your specific needs, pain points, goals, and preferences in detail.
Schedule Your Initial Consultation
Step 2
Source: Auvray, M., & Spence, C. (2008). The multisensory perception of flavor. Consciousness and cognition, 17(3), 1016-1031.
Flavor is a combined multisensory experience. It is the experience of taste, smell, touch, hearing, sight, and nerve (trigeminal) sensations when we eat foods.
A partnership with Taste Strategy promises not only to elevate your menu but also to redefine your brand's place in the dynamic food service landscape.
At Taste Strategy, we see ourselves not just as consultants but as dedicated partners, ready to peel back the layers of your brand, revealing the full potential of your food and beverage programs. We go deep into the heart of your business, using data-driven insights and innovative strategies to uncover the core of what makes your menu stand out.