Sensory & consumer testing for the convenience and foodservice industry
Taste Strategy helps Convenience Retailers, QSRs, and their suppliers make confident decisions about taste and product quality. We specialize in product and consumer testing that supports new launches, vendor selection, cost savings, reformulations, shelf-life, packaging, in-market performance and more. Our insights guide foodservice growth while safeguarding the consumer experience.
YOU MAY CALL IT A TASTE TEST,
BUT WE LIKE TO CALL IT
Taste Strategy
Here’s how we turn data into decisions that drive better products — and happier customers.
consulting and strategic advising
How we can help:
Whether you need to accelerate innovation, build a sensory program, full time or part time support, we make sure the consumer remains the heart of product-based decision making.
Sensory Program Development
Fractional/Interim Sensory Support
Consumer Based Product Development Support
Sensory & Consumer Support for Culinary Professionals, Operations, Vendors etc.
team Training
sensory & consumer testing
Sensory and consumer testing ensures that you have the data to back up your strategy.
Our support will make you feel confident in decisions like:
Vendor selection
Cost Savings Initiatives
Product Quality & Improvement
Shelf-Life Assessment
Packaging Assessment and Usability
In-Market Performance
Competitive Benchmarking
Employee Sensory Testing and Engagement
troubleshooting
You’re not alone. We partner with your team to design research and help you get to the bottom of your most pressing challenges like:
“We don’t have sensory or taste data beyond sales results.”
“We want to improve product quality, but don’t know where to focus.”
“We need to extend shelf-life without impacting taste.”
“We’re unsure if an issue is with the product or in-store execution.”
“We have multiple vendor submissions and don’t know which to move forward with.”
“We need to make a change without affecting consumer acceptability.”
Leverage insights from a formally trained sensory scientist with a track record of success. Our deep understanding of flavor, texture, and aroma transforms your menu, making every item a testament to culinary excellence.
Expert-Led Sensory Science
Why Taste Strategy Stands Out
Stay ahead of the curve in the fast-paced Quick-Service Restaurant (QSR) and Convenience sectors. Our strategies are built on current trends and consumer behavior, offering you a competitive edge through innovation and adaptability.
Dynamic Industry Insights
We are a chef's and product developer's best friend. We support your concept development with product and consumer testing strategies. We can help ensure your products are tailored to your brand and taste delicious, driving perfect product-concept fit with your vision and customer base.
Customized Product Development Support
Taste Strategy helps teams gain clarity and provides direction to build products consumers crave with efficiency.
Launching a new foodservice innovation is exciting and we know there are a lot of moving parts. Whether you're refining a concept, validating a prototype, or preparing for market launch, internal alignment can be tough. Culinary wants bold innovation. Marketing wants differentiation. R&D wants feasibility and data. And leadership wants confidence. But what does the consumer want?
New Product Development with Sensory Insights
here's how we help:
Investing in our services enhances appeal, boosts profitability, and protects your brand. Tailored for maximum return, we prioritize long-term success over immediate expenses
Cost?
Why Wait to Innovate?
We understand that the investment in consultation for your product development is daunting.
You may worry about the cost, the time, or whether these services are a fit for your business. But here's the reality: the foodservice industry doesn't pause. Consumer preferences evolve, competition intensifies, and innovation becomes not just an advantage but a necessity.
Trends evolve quickly, let us ensure you don't fall behind. Our strategies are efficient, fitting seamlessly into your schedule and maintaining operational efficiency.
Time?
Our scalable, customizable services will meet your needs. We empower every foodservice business with deep consumer product insights and effective development strategies.
Fit?
- Cutting-edge consumer product insights drive your food and beverage development.
- Tailored training enhances your team's proficiency in sensory evaluation.
- Strategic advising positions your brand at the forefront of industry trends.
- Your menu consistently aligns with evolving consumer preferences.
- Optimized menu price points without sacrificing taste or quality.
By saying yes to Taste Strategy's expertise,
you're creating a future for your business with:
We officially kick off the project once the proposal is accepted and the paperwork is in order. This marks the beginning of our partnership and your journey towards enhanced sensory experiences and product success.
Project Kick-Off
Your Path to Culinary Innovation
Start by filling out our website inquiry form, which includes a few questions to help us dive deep. This initial step lets us get a snapshot of your business and challenges.
Step 4
Make an Inquiry
Step 1
Based on our initial consultation, we'll craft a customized proposal tailored to your business's unique requirements. This proposal may include a contract and an NDA (Non-Disclosure Agreement) to ensure confidentiality and trust from the outset.
Receive Your Customized Proposal
Step 3
After reviewing your inquiry, we'll schedule an initial virtual consultation. This session includes a comprehensive needs assessment to understand your specific needs, pain points, goals, and preferences in detail.
Schedule Your Initial Consultation
Step 2
Source: Auvray, M., & Spence, C. (2008). The multisensory perception of flavor. Consciousness and cognition, 17(3), 1016-1031.
Flavor is a combined multisensory experience. It is the experience of taste, smell, touch, hearing, sight, and nerve (trigeminal) sensations when we eat foods.
Did you know?
At Taste Strategy, we help brands untangle product performance from execution realities, so you can act with precision instead of guesswork.
When a product in foodservice underperforms, the instinct is often to blame the product and reformulate. But what if the issue isn’t the product at all?
Sometimes, the real problem lies in how the product is being prepared, served, or communicated and not in the product itself (especially in foodservice).
Is It the Product OR is it the Execution?
here's how we help:
A partnership with Taste Strategy promises not only to elevate your menu but also to redefine your brand's place in the dynamic food service landscape.
At Taste Strategy, we see ourselves not just as consultants but as dedicated partners, ready to peel back the layers of your brand, revealing the full potential of your food and beverage programs. We go deep into the heart of your business, using data-driven insights and innovative strategies to uncover the core of what makes your menu stand out.